Share on Facebook A well thought out marketing plan provides a roadmap for making a profitable living off of your commissions. The key to a successful plan relies on a variety of factors, including identifying ways to make you stand out from competing agents selling the same policies. Using tactics that let prospective customers know how you can help them while offering something different than other agents is key to long-term success. Step 1 Set goals for finding and converting new prospects that will buy insurance policies from you.
Key plan sections evaluate the current situation, desired markets, messaging, marketing materials and strategies as well as metrics to evaluate results. These basic ingredients are needed to develop a successful plan. You can use lists to brainstorm during the prewriting phase, and polish it up in a more formal manner later for presentation to your team.
If the plan is long, summarize highlights of each area into an executive summary. Evaluate Your Agency To start developing the marketing plan, take a detailed look at the agency today. The agency may have great products to sell but need to generate fresh leads.
Now, review opportunities to enhance the business, such new products or pricing to capitalize on in the future. Lastly, assess the threats against the business. These often come from external sources, such as competitors, clients being laid off or even a natural disaster. Are there products or pricing changes that lend themselves to a particular market?
Write into your plan all target segments, data about them and likely places to reach them.
Set goals for each market. This can include numbers of calls to make, appointments to set, new clients in each market, retention goals for existing clients or other ways you want to use to track efforts.
The overall marketing plan should have measurable goals, such as to increase new sales by 25 percent and renewals by 5 percent. Develop Messaging Savvy agents vary their marketing based on the group being approached and its needs. For example, if an agency primarily sells retirement annuities, college savings plans and life insurance, the pitch used for parents of young children would be different than one used with retiring baby boomers.
Each insurance company you represent might have required marketing materials and scripts or recommended ones. Also, every state has rules about how certain insurance products are described that limits flexibility. Tread lightly and check what pertains for your products. The key thing is having messaging that describes the agency as well as the messaging about products.
Get Creative The marketing plan should include a section that outlines the mix of promotional activities and techniques that will address the specific audiences targeted. The plan should also outline how to make use of the Web, e-mail and social media.
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Include a referral strategy to suggest ways to encourage clients to spread the word for you. It should have networking and community involvement opportunities as well. After the marketing media have been identified, set up a calendar, targets for frequency and metrics to gauge success. Look at Budget and Results If this is your first marketing plan, you need to determine what budget you can allocate.
You may want to track results by cost per client so you can allocate money in future years based on desired sales. Track the information you set the goals on, such as calls, appointments or retention.
Also keep statistics on where new clients came from, data on renewals and other details so that you know which approaches were successful or were not. Make adjustments along the way to make the plan more effective.Allstate TrueFit ® is a term life insurance to age 95 policy issued by Allstate Assurance Company, Sanders Rd., Northbrook IL and is available in most states with contract/series ICC14AC1/ AC In New York, issued by Allstate Life Insurance Company of New York, Hauppauge, NY with contract/series NYLU Business / Plan Templates / 4+ Life Plan Templates.
As with businesses and business plans, a strategic life plan can help set your life in order by clearly setting out your life goals and giving you a basis to evaluate your current life situation. Whether short-term 5 year life plans, or more long-term life plans with defined end goals beyond.
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State Farm ® Life Insurance Company (Not licensed in MA, NY or WI) or State Farm Life and Accident Assurance Company (Licensed in NY and WI) can help you find coverage that's right for you and your loved ones. Our life planning videos and calculator can help you understand your options, and figure.
Download a free Business Plan Proposal Template to make your document professional and perfect. Find other professionally designed templates in TidyForm. Nov 12, · How to Write a Business Plan.
In this Article: Article Summary Doing Your Homework Structuring Your Business Writing the Business Plan Sample Business Plans Community Q&A Creating a business plan will help you achieve your entrepreneurial goals.
A clear and compelling business plan provides you with a guide for building a successful enterprise focused on achieving .